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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Accountability Training
Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

A growing trend among organizations is accountability training. It is an approach to improving management effectiveness that focuses on encouraging supervisors and managers to take responsibility for their own performance and then to do all they can to improve it. Accountability Training helps managers build a better understanding of their own strengths and weaknesses, as well as those of their team members. By changing the way in which people view and interpret their strengths and weaknesses, managers can get more out of their people and therefore improve their overall performance.

It is a positive step towards greater employee wellbeing. If you are looking for ways to motivate your staff and improve their productivity, then you may want to consider what accountability means to you. When you manage people, you are accountable for your own actions and the results that you achieve. When you are part of a manager-led organization, then you are part of a management team and your success is at the discretion of the management team.

Accountability is about taking charge and being accountable for your actions. Employees don't like it when their bosses take responsibility for them or fail to hold themselves accountable for their actions. The idea behind accountability is that managers can and should hold themselves responsible for their employees' performance. In fact, it is often said that one of the main reasons managers lose people is because they fail to hold themselves responsible for their people's performance. Accountability Training will equip you with the skills and knowledge you need to do just that.

Accountability Training is very different from imparting advice or giving a managerial certification. You do not go through a classroom environment where you impart knowledge. What you do is give detailed guidelines about how to set up a formal system where your employees can assess their own performance and then work towards improving it. It requires some very clear and specific instructions about the type of feedback you will provide to your employees and what they must do to achieve success.

Accountability Training is very interactive and hands-on. It is an ongoing process where your employees actually improve by doing work that they are not happy with at first but feel motivated by doing. The idea is that if they see other employees improving, they too will work hard to achieve success. This then creates a positive feedback cycle that benefits all involved. Accountability Training is ideal for managers and supervisors as well as staff members.

Accountability Training is an excellent tool to help you save both time and money. It will allow you to manage people more effectively and reduce the number of unnecessary errors that take place on a daily basis. It teaches you to have a better overview of what is going on in each department so that you can make informed decisions and adjustments to any areas of your organization. You will also receive coaching to help you develop a better plan to deal with problems such as those that may arise within a department. Accountability Training will also prepare you to respond properly and quickly to any problems that may arise.

The cost of Accountability Training is usually small, compared to hiring people to perform the same job on a full-time basis. The benefit of coaching is that it allows you to spend your time doing something else. For instance, during the course of a month, you can coach employees on how to handle complaints properly. When you are not in your office, you can attend a class at any of the local community colleges or even further afield by taking a course online. You can even take courses through email.

Accountability Training is designed to provide the tools necessary for staff members to be effective managers and supervisors. In order to deliver successful delivery of the training, it must be properly delivered. This means that all parties should be actively involved in the process. It can only be properly delivered if every employee knows what they are signing up for and can understand the terms of service. In addition, employees must know what they need to do and how they are expected to complete the task successfully. Lastly, all parties must agree to the delivery schedule before the training takes place.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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